(*Each module will be 45-60 minutes via video either through Facebook Live or Zoom,  a separate 30-45 minute Q&A call, & a downloadable listening guide to take notes. You can watch live or watch the recording, whatever works best with your schedule.)

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MODULE 1:

• Cary's story and how she went from Hobby Lobby to Cake Wars (and how you can too)...

• Digging down deep to determine your "why" (this is more important than you think)...

• Why the cake business isn't for everyone (we said we'd keep it real and we will)...

• Our promise to you (we are here to make sure you succeed if you put in the work)...

• How cakes have changed our life & why this can be life-changing for you too (not trying to over-hype this but it has literally changed our lives)...

MODULE 2:

• What you need and don't need to get started (branding, equipment, legal stuff, you name it, we'll help you get started, learn and grow)...

• The benefits of being "home-based" (even if you want to have a brick-and-mortar location we'll show you why this is the best way to start and when you should think about opening your own place)...

• What to offer when you start out (we'll give you an "In-n-Out" approach to help you get started strong)...

• Forms and docs you'll need (consultation forms, contracts, and such)...

• Finding your niche (better to find a niche and master it than be a jack of all trades and a master of none!)...

MODULE 3:

• How to price your cakes (how to price when you're starting, when and how to increase your prices, how to charge family & friends, etc.)...

• How to calculate how many servings are actually needed (most clients overestimate how many servings they actually need and we'll teach you our formula which saves your client money and makes you the hero)...

• How to work with almost any budget (there are ways to do it without slashing your prices)...

• How to handle "cake fails" (if you do cakes long enough it's bound to happen but we'll share with you how you can still come out of it a rockstar!)...

MODULE 4:

• How to market yourself as a legitimate baker (just because you work from home doesn't mean you can't hang with the big dogs)...

• Where and how to do tastings/consultations (we don't do them at our house for multiple reasons and we'll tell some places that work perfectly for tastings)...

• Website & social media (nailing these are a must to start out strong)...

• Why we never did traditional advertising (and why you shouldn't either even though you'll be tempted to)...

MODULE 5:

• Ingredients and supplies you'll always want to have on hand (there's nothing worse than running out of something that you use all the time...especially at 3am)...

• Why it's ok to be "semi-homemade" when you first start out (we'll share some tips and tricks that helped Cary when she was first starting out that will help you too)...

• 3 must-have recipes you'll need to get started (these are three flavors every baker should start with and these are the exact recipes Cary uses today)...

• Keys to a successful delivery (yes, they can be stressful but we're going to tell you everything we've found that works and doesn't work over the past 17 years. It will definitely make your life a lot easier!)...

MODULE 6:

• Why wedding cakes are the Holy Grail (at least for Cary they have been and provide the most bang for the buck)...

• How to find venues to partner with you (this can be a game changer and it only takes 1 or 2)...

• How to use Facebook ads to start getting wedding cakes (knowing one simple tip makes all the difference!)...

• Other ways to get wedding cake business (it's not what you know it's who you know)...

 

 

MODULE 7:

• How to get help once you start your business (there's no way to anticipate everything in advance that you will encounter so we'll make sure you know where you can go when you need help)...

• How to maintain a healthy work/life balance (we'll help you set boundaries that will make sure you can protect your personal time without sacrificing your business)...

• Finding a mentor & why it's important (this can save you tons of time and money from day one)...

• The importance of ongoing coaching & why it might be exactly what you need (most high-level achievers will attribute a big part of their success to having a coach)...

• Next steps after you launch (Remember everyone's path is different, we want to help you find YOUR best path)...

 

BONUSES:

BONUS #1:

Working with buttercream (tips and tricks to make your life easier & you're going to get Cary's buttercream recipe)...

 

BONUS #2:

Baking and decorating a go-to cake with buttercream frosting...

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BONUS #3:

Working with fondant (tips and tricks to make your life easier & how to make fondant people actually like)...

 

BONUS #4:

Baking and decorating a go-to cake with fondant...

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BONUS #5:

Baking and decorating a multi-tier cake...

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BONUS #6:

Membership in an exclusive private Facebook group only for course participants...

 

WATCH THE FB LIVE VIDEO WHERE BOBBY GOES OVER THE COURSE INCLUDING PRICING AND HOW TO GET STARTED: https://fb.watch/gj5hEFWGh2/

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Ready to get started? Click on the button below and let's go!

 

 

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